By BUM
Standing out at school doesn’t mean you have to constantly challenge
the rules and break your school’s dress code.
So before you walk down the crowded hallway again, make sure you’re
clad in cool pieces and armed with the right accessories that would reflect
your no-nonsense rebel attitude.
Taking off from its successful “Teevolution” campaign, which called
forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the
youngsters today stand out by upping their style quotient and street cred
before the school year starts.
Veering away from the normal and the ordinary design concepts of
most local clothing labels, BUM comes up with stylish yet functional bags that
carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam
Rock (think studded pieces, motorcycle jackets, tapered pants, oversized
shirts, and the like).
This utilitarian concept was made casual by BUM, turning motorcycle
jackets into cropped ones, and with notched collar jackets for boys. They can
also go for the “casual cool” look with chino cuffed pants that allow them to
swing from schoolwork to play without breaking a sweat.
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| Daniel Padilla and Bea Binene sporting the BUM look. |
Girls, who love pieces that can be mixed and matched with their
favorite tops and bottoms, will be delighted to know that BUM has whipped up
something new for them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual
blazers, and blouses with built-in mini designed to look like tunics.
Skinny jeans and jeggings have also found their way into BUM’s new
collection. Stylish yet comfortable, these pants can flatter any shape and can
be worn with a baggy top, a comfy cardigan, or a fitted jacket to create
proportion. Girls with short legs can pair these with heels (stilettos or
knee-high boots), while long-legged girls can opt for comfy flats.
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| BUM school bags make dressing up every morning for school more fun. |
Making a statement, however, is not limited to a person’s wardrobe.
BUM has also come up with trendy bags that can complete one’s getup.
Splashed with catchy, statement patterns, the BUM Tote bag for
girls/teens, for instance, are printed with provocative messages that speak
volumes about the wearer’s personality or mood for the day.
Made of printed canvas mixed with poly-fine fiber, the BUM
Reversible Bag is designed with eye-catching patterns and minimal accent
details. Since both sides (inner and outer) have designs, it’s like having two
bags in one!
Going back to school has never been this cool
and fashionable.
BUM is available in leading department stores nationwide.
For more information, visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.
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